喜宝贸易（上海）有限公司

Introduction of HiPP

关于喜宝

◆ HiPP喜宝成功生产了第一种婴儿食品：1899年

HiPP successfully produced the first baby food：1899

◆ HiPP（喜宝）公司的成立：1932年由Georg Hipp先生建立

Establishment of HiPP：Founded by Mr. Georg HiPP in 1932

◆ 员工人数：3500

Number of employees：3500

◆ 生产中心：德国、法国等欧洲国家

Production centers：Germany,France and other European countries

◆ 核心市场：50多个国家和地区

Core markets: More than 50 countries and regions

HiPP Company Philosophy

喜宝集团理念

Manufacturing of healthy products in premium quality,In compliance with nature.

优质健康产品，自然和谐生产

HiPP History

喜宝百年历史

1899 ‘Birth’of the company HiPP 喜宝公司诞生

Josef Hipp creates first product from biscuit flour

1926 Georg Hipp takes over the business and expands the biscuit-production

Georg Hipp先生接手了生意，并扩大了饼干的生产

1950s First industrial production of baby food in tins 首批听装婴幼儿食品的工业化生产

1960 The first HiPP jar 首款喜宝瓶泥诞生

1967 Claus Hipp takes over the company management together with his

brothers Georg and Paulus and expands the ecological ideas step by step.

Claus Hipp先生同他的兄弟一起接手了公司的管理，并逐步拓展生态学理念

1968 Modify the recipes of infant formula 改良奶粉配方

1992 LCP long chain polyunsaturated fatty acids LCP 长链多不饱和脂肪酸

2002 Get prebiotics from natural ingredients and add them to formula milk powder

从天然的原料中获得益生元，并添加到配方奶粉中

Future Just to take better care of our baby 只为更好的照顾我们的宝宝

HiPP Brand Value

喜宝 品牌价值

Health 健康

Premium Qualit 高端品质

Care 关怀

Nature 自然

Organic 有机

Sustainability 可持续发展

TRUST 信赖

Actively give back to the society, adhere to green development

喜宝积极回馈社会，坚持绿色发展

Support local green initiatives in China, such as donating 1 millions treesin Inner Mongolia in 2018 in partnership with ant forest.

About 15,000 hectares of soil and groundwater are protected each year from more than 4,000 tons of man-made fertilizers and 5,000 kg of pesticides, thanks to HiPP organic farming.

Using technological innovation to reduce water use by more than two-thirds over the past three decades.

By putting renewable energy into production and operation, use high technology to reduce energy consumption and make99.77% of waste materials recyclable.

• 喜宝支持中国本土绿色行动，如2018年与“蚂蚁森林”合作，在内蒙古地区捐赠100万棵树。

• 得益于喜宝的有机种植，每年有15,000公顷的土壤和地下水得到了保护，免于4,000多吨人造肥料和5,000公斤农药的侵蚀。

• 喜宝在过去三十年中利用技术创新将水的用量降低了三分之二以上。

• 喜宝将可再生能源投入生产和运营中，使用高新技术减少各种能源消耗，使99.77%的废料都可以回收再利用。

Product Quality and Safety

产品质量安全

HiPP 喜宝实验室——欧洲现代化的实验室

HiPP喜宝拥有欧洲现代化的实验室，凭借先进技术设备可以对大概1200种的可能残留物进行检测。检测技术的精确程度相同于能在25平米游泳池中发现一颗盐粒。

超过260道的检验程序

从土壤分析、原材料分析，再到测试成品，每一罐HiPP喜宝出品都要经过260多道检验程序。

HiPP China

喜宝中国

HiPP (Shanghai) Co., Ltd. was established on June 14, 2017. It is a wholly-owned subsidiary of HiPP Group and is responsible for HiPP’s business in China.

喜宝贸易（上海）有限公司成立于2017年06月14日，是喜宝集团的全资子公司，负责喜宝在中国地区的业务。

The commercial team includes brand, media, e-commerce, quality, public relationship, regulatory affairs, government affairs and other departments, and the business covers infant formula milk powder, complementary food, baby care, maternal nutrition and other products.

公司的业务团队包含品牌、媒体、电商、质量、公共关系、法规、政府事务等多个部门，业务涵盖婴幼儿配方乳粉、辅食、婴幼儿肌肤护理、孕期营养等系列的多种产品。

Willingness to join

加入意愿

Join forces with other institutions and companies of industry to face the challenges in policies, regulations and business.

愿与业界其他机构、企业携手合作，共同面对政策、法规及业务上的挑战

Share related information and experience with working group members

乐于与工作组成员分享相关的信息和经验

Actively participate and exchange insights at association meetings

参加协会组织的会议，并与其他机构、企业交流意见

Take an active part in regulatory and technical lobby meetings

积极参与政策法规、技术层面与政府部门的对话沟通

主要产品：HiPP婴幼儿配方乳粉、婴幼儿谷类辅助食品、婴幼儿罐装辅助食品、调制乳粉