上海回力鞋业有限公司

上海回力鞋业有限公司是上海华谊集团股份有限公司全资子公司，专业从事回力、飞跃等品牌鞋类产品及其衍生产品的开发、制造及销售，产品涵盖时尚休闲鞋、运动鞋等多个品类，畅销全国，并出口东南亚、中东、欧洲等几十个国家和地区。

回力品牌创建于1927年，历史悠久，深受喜爱，先后被评为上海市著名商标和中华老字号，“回力”鞋类产品获国家质量银质奖、化工部及上海市优质产品奖，连续数年获上海市名牌产品称号和上海市出口免验证书，中华老字号传承创新先进单位，并荣获第21届西班牙国际质量奖。回力通过了ISO9001:2015质量管理体系的认证和诚信企业评审等，代表着上海制造的品质，也承载了几代国人对青春时代的美好回忆。

近年来，回力深入贯彻落实国家和上海民族品牌振兴的各项工作要求，推进品牌战略规划发展。回力品牌坚持“永远的陪伴，永恒的记忆”为品牌定义，明确“大众化、高品质、全系列、更时尚”的品牌定位，注重质量及健康环保，选材严格，做工精良。回力不断加强创新研发，提高产品品质，获得了市场的认可和青睐。

展望未来，回力人将“不忘初心、顺势而为”，继续贯彻落实品牌强国战略，努力讲好新时代的回力故事，培育新一代的国潮品牌。

SShanghai Warrior Shoes Co.,Ltd., is a wholly-owned subsidiary of Shanghai Huayi Group Corporation Limited. It is specialized in development, manufacture and sales of Warrior, Feiyue brand shoes and other derivative products, covering a variety of shoes categories, such as fashionable casual shoes, sports shoes and so on. Warrior shoes sell well all over China, and are exported to Southeast Asia, the Middle East, and Europe etc.

FFounded in 1927, Warrior has a long history and is always popular. It has been awarded as Shanghai Famous Trademark and China Time-honored Brand. Warrior shoes have successively won the State Silver Medal for Quality, the Prize of the Chemical Industry Ministry for High-Quality Products, Shanghai Famous Brand Products and Shanghai Export Inspection Exemption Certificate. The company was awarded as Chinese Time-honored Brand Inheritance and Innovation Advanced Unit, and won the Spain International Quality Award. Warrior shoes has also gained certification of ISO9001:2015 Quality Management System and  ranked as National Quality Trustworthy Product, National Quality Integrity Advanced Enterprise and National Leading Brand in Footwear industry by China Association for Quality. Warrior represents the quality of the products made in Shanghai, and also carries the youth memories of the generations in China.

IIn recent years, the company has thoroughly implemented various work requirements for the revitalization of national and Shanghai national brands, and promoted the development of brand strategy planning. Adhering to the brand definition of Forever Accompany, Eternal Memory and the brand positioning of Popular, High-quality, Full-range, More-stylish, Warrior focuses on quality, health and environmental protection, strict material selection and excellent workmanship.The company continuously strengthens the innovation research and development, enhances the product quality, and has obtained the market recognition and the favor.

Looking forward to the future, Warrior will remain true to the original aspiration and keep the mission firmly in mind. The Company will continue to implement the strategy of “Brand power Country”, deliver a good story of the new era and cultivate a new generation of national fashion brand.

“回力”品牌始创于1927年，距今已有95年的历史。回力通过了ISO9001:2015质量管理体系的认证及诚信企业评审。回力实行“品质一流、经典时尚、管理规范、大众赞誉”的质量方针。为保证产品质量采取了以下措施：1.从产品研发着手，合理选择环保、优质和安全材料、优化结构设计，在提高技术含量的同时，完善生产工艺、强化工艺执行，确保产品质量的稳定性；2.建立完善的品保制度及团队，将问题解决在前端，在生产过程中不断加强检测，确保产品符合国家及行业相关标准；3.根据国家法律法规的相关要求，实行严格的“三包”制度，为消费者提供更优质的售后服务。

回力公司立足“以人为本、崇尚运动、促进健康”的产品开发理念，以技术创新为核心，在积极开发普及型、大众化运动休闲鞋系列产品的同时，还着力研发具有较高技术含量的冷粘专业体育用鞋、户外健身运动鞋，努力为提高我国竞技体育及全民健身运动作贡献。