上汽大众汽车有限公司

上汽大众汽车有限公司是一家中德合资企业，由上汽集团和大众汽车集团合资经营，中德双方投资比例各为50%。上汽大众于1984年10月签约奠基，总部位于上海，累计产销3000万辆。

上汽大众目前生产与销售大众、奥迪等品牌产品，覆盖轿车、SUV、MPV等细分市场。其中，大众品牌车型包括朗逸家族、凌渡、帕萨特家族、途观家族、途昂家族、途岳家族、威然、ID.家族等产品系列；上汽奥迪车型包括A7L、Q6、A5L Sportback、Q5 e‑tron、E5 Sportback、E7X等产品系列。

面对汽车产业电动化、智能网联化的技术变革，上汽大众持续推动转型升级和新能源产品的研发。2026年，上汽大众陆续推出7款新能源车型：ID.ERA 9X、奥迪E7X、帕萨特ePro、途观L ePro、ID.ERA 5S、ID.ERA 8X、ID.ERA 5X。秉持“在中国，为中国，向全球”的发展理念，上汽大众加速推进“油电同进、油电同智”发展策略，依托多款新能源产品密集投放，全面布局增程、插混、纯电技术路线。上汽大众将以焕新面貌，为消费者带来更高品质、高价值的出行体验。

作为国内历史最悠久的汽车合资企业之一，上汽大众参与并推动中国现代汽车工业从起步到融入全球汽车产业的发展进程，实现共创共赢，也形成了完善的体系能力。

在产品研发方面，上汽大众培养了一支高效率、高素质的研发队伍，建立了功能完善、具备国际水平的技术中心，包括综合性试车场、造型中心、试制中心、零部件试验中心、碰撞中心、排放试验中心、声学试验中心、电磁兼容中心、ADAS标定试验中心、虚拟评审中心等研发配套设施；依托高效严谨的产品开发体系和流程，形成了能充分满足中国用户出行需求、创造最佳客户体验的整车自主研发能力，以及在新能源、智能辅助驾驶、智能座舱和移动在线服务领域的技术创新能力。

在质量管理方面，上汽大众始终秉持“质量是上汽大众的生命。”上汽大众建立了完善、严谨、高效的产品全生命周期质量管理体系，贯穿研发、规划、生产、销售和售后服务等业务流程，并延伸到供应商体系。以用户视角审视产品和服务质量，加强产品全价值链和全生命周期管理，不断提升产品可靠性和用户满意度。凭借在质量管理方面的优异表现，上汽大众多次荣获“全国质量奖”“上海市市长质量奖”等质量领域的重量级奖项。

在营销服务方面，上汽大众布局广泛的销售与售后服务网络，为全国各地客户提供专业、便捷的服务。随着当前生活方式、零售业态等方面发生的深远变革，上汽大众加速拓展全新的营销与服务生态，多种直连方式与线下渠道联动，为用户实现互通的闭环体验。大众品牌网点总数已超过1000家，并构建“4S店+卫星店+快闪店”的多元化渠道新模式，加速推进新能源车专区改造与城市商超等新渠道布局。上汽奥迪网络形态从都市店全面升级到全功能用户中心，数量达220余家，覆盖全国百余座城市，切实践行“以用户为中心”的品牌承诺。

与此同时，上汽大众将ESG（环境、社会、公司治理）理念融入发展战略，推进上汽大众长期可持续发展，并重点关注绿色转型和碳减排工作。基于国家碳达峰路径和“推动绿色低碳转型”的战略规划。上汽大众致力于推动全价值链和全过程的二氧化碳减排。打造“环境零影响工厂”，推进“双碳”工作向纵深发展。目前，上汽大众所有生产基地均已成为国家级绿色工厂，其中上海生产基地、浙江生产基地已实现100%使用可再生电力并实现效能提升。此外，上汽大众还积极践行回报社会、造福社会的理念，广泛参与教育、环境、安全、社区和紧急救灾等领域的社会公益事业，开展包括希望学校建设、素质教育支持、生态环境保护、社区和谐共建等在内的公益项目。

在汽车行业转型变革的新时期，上汽大众将坚持以创新驱动发展，并始终以市场为导向，不断提升用户满意度，打造值得信赖、富有创新精神、具备行业价值的汽车合资企业。

SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD. (SAIC VOLKSWAGEN) is a joint venture founded by SAIC Motor from China and Volkswagen Group from Germany, each holding a 50% stake. SAIC VOLKSWAGEN is headquartered in Shanghai. The joint venture contract for SAIC VOLKSWAGEN was signed in October 1984, and the groundbreaking ceremony was held in the same month. The company has achieved cumulative production and sales of 30 million vehicles.

SAIC VOLKSWAGEN currently produces and sells products under the VW and AUDI brands, covering market segments including sedan, SUV, and MPV. The VW brand covers popular models such as Lavida Family, Lamando, Passat Family, Tiguan Family, Teramont Family, Tharu Family, Viloran, and ID. Family. SAIC Audi offers models including A7L, Q6, A5L Sportback, Q5 e-tron and AUDI E5 Sportback, E7X.

In response to the technological changes in the automotive industry towards electrification and smart connectivity, SAIC VOLKSWAGEN has been actively promoting transformation and upgrade, with a focus on the development of new energy products. In 2026, SAIC VOLKSWAGEN will have launched seven new energy vehicle models: ID. ERA 9X, AUDI E7X, Passat ePro, Tiguan L ePro, ID. ERA 5S, ID. ERA 8X, ID. ERA 5X. Adhering to the philosophy of “In China, For China, To the World,” the company is accelerating its strategy of “Powered by ICElectricity and ICElectricity Equal Intelligence.” Leveraging the intensive launching of multiple new energy products, the company comprehensively deploys EREV, PHEV, and BEV technical routes, presenting a renewed image and delivering higher-quality, high-value mobility experiences to consumers.

As one of the oldest automotive joint ventures in China, SAIC VOLKSWAGEN has played a key role in the evolution of China's modern automotive industry, guiding it from its early days to becoming a vital part of the global automotive sector, while building robust systemic capabilities.

Over the years, SAIC VOLKSWAGEN has vigorously pursued research and development initiatives. The company has trained a highly skilled R&D team and established a globally leading tech center with versatile functions. In product R&D, SAIC VOLKSWAGEN has cultivated an efficient, high-caliber R&D team and established a full-functional and internationally advanced Tech Center. SAIC VOLKSWAGEN's R&D facilities include Test Fields, Modeling Center, Trial Production Center, Component Testing Center, Crash Test Center, Emission Testing Center, Acoustic Experiment Center, Electromagnetic Compatibility Center, ADAS Calibration Testing Center, Virtual Review Center, and so on. Relying on an efficient and rigorous product development system and process, SAIC VOLKSWAGEN has developed independent automobile R&D capabilities that cater to the mobility needs of Chinese users, ensuring the best consumer experience It has also developed technological innovation capabilities in areas of NEV, intelligent driver assistance, smart cabin and mobile online services.

When it comes to quality management, SAIC VOLKSWAGEN consistently upholds "Quality is the lifeline for SAIC VOLKSWAGEN." The company has established a comprehensive, rigorous, and efficient quality management system that covers the entire product life cycle, spanning business processes such as R&D, planning, production, sales, and after-sales service, while also extending to the supplier system. With efforts to evaluate product and service quality from the user's perspective and enhance management across the entire value chain and product life cycle, SAIC VOLKSWAGEN's exceptional performance in quality management has been repeatedly recognized with various prestigious awards, including the " China Quality Award" and " Shanghai Mayor Quality Award."

In terms of sales and marketing services, SAIC VOLKSWAGEN has made significant progress in establishing an extensive sales and after-sales service network that caters to customers nationwide. Recognizing the substantial changes in today's lifestyles and retail formats, SAIC VOLKSWAGEN has intensified its efforts to explore new sales and marketing service strategies, creating a seamless experience for users through a combination of online and offline channels. The Volkswagen brand now operates over 1,000 retail outlets, establishing a diversified channel model featuring "4S Store + Satellite Store + Pop-up Store. " This approach accelerates the transformation of dedicated new energy vehicle zones and expands into new channels like urban Supermarkets & shopping malls. The SAIC Audi network has undergone a comprehensive upgrade from urban stores to Full-Function Customer Centers with over 220 outlets covering more than 100 cities, actively fulfilling the brand's "customer-centric" commitment.

ESG (Environmental, Social, and Governance) principles are also integrated into the company's development strategy to promote long-term sustainable growth, with a particular focus on green transformation and carbon reduction efforts. In line with the national carbon peaking pathway and the strategic plan to “Promote a green and low-carbon transition,” SAIC VOLKSWAGEN is committed to reducing carbon dioxide emissions across the entire value chain and throughout all processes, building "zero-environmental-impact factories," and advancing the "Dual carbon" initiative to greater depths. All Manufacturing Bases have been designated as national-level green factories. The Shanghai Manufacturing Base and Zhejiang Manufacturing Base now operate entirely on renewable energy and have achieved increased efficiency. Moreover, the company actively contributes to society and engages in philanthropic endeavors in various areas such as education, environment, safety, community development, and emergency disaster relief. Public welfare projects undertaken include the construction of Hope Schools, quality-oriented education support, ecological environment protection, and community harmony promotion.

SAIC VOLKSWAGEN is committed to transforming mobility with user needs in mind. In the new era of transition and revolution in the automotive industry, the company will continue to prioritize innovation-driven development, stay oriented to market trends, enhance user satisfaction, and build a "reliable and innovative automotive joint venture with the highest value."

质量始终是上汽大众的核心竞争力。秉持“质量是上汽大众的生命”理念，上汽大众以用户视角审视产品和服务质量，持续完善质量管理体系，加强产品价值链和全生命周期管理。上汽大众构建了“体系化、标准化、数字化”质量管理模型，通过体系化，完善管理机制，整合模块资源，开展有序的质量管理；通过标准化，将业务流与质量控制紧密结合，实现全过程的标准控制；通过数字化，打造智能化的生产体系及质量管理体系，运用AI人工智能、5G信息网络、大数据挖掘等技术，创新质量管理手段。根植于心的质量意识和严格的管理制度，为企业赢得了消费者的信任。

服务贯穿于产品的整个生命周期。上汽大众建设了分布广密的销售与售后服务网络，为遍布全国各地超2800万用户提供更具针对性、更专业的服务。面对汽车行业变革，上汽大众聚焦用户需求，从产品、品牌、渠道、服务等方面全方位推陈出新，加快服务升级。

未来，上汽大众将持续升级官网、超级APP、直播中心等，以社区、直播等更贴近客户的方式强化用户直连，以线上线下融合的更便捷、透明的服务提升客户体验，打造成长陪伴式用户运营，加快从汽车销售向客户运营的转变。